Small Business & Social Media

There’s no denying the reality of social media. This is where people communicate freely, share ideas, and live online. Businesses, and especially small businesses, need to work in this space if they want to reach their customers effectively.

The trouble comes in working out where to start. “Social media” can be a big and confusing place, and putting together a marketing campaign can be cumbersome. The top five social media platforms in Canada are Facebook, Google+, LinkedIn, Twitter, and Pinterest. While it’s entirely possible to hit all of them at once, if you stretch yourself too thin the entire campaign could fall apart.

Your first step, then, is to get familiar with the basic terminology and create a step-by-step plan for yourself, including specific goals, ways to measure your progress, and a system in place to create customer interactions. You’ll also need to decide if this is something you can handle on your own, or if you need the aid of a marketing firm or virtual assistant.

While this might all seem a bit overwhelming, the following infographic does a great job of breaking it all down for you.

Click here to view the infographic

As always, if you have any further questions just drop us a line and we’ll be happy to point you in the right direction.

Meet your host

Sandra Booker, Founder of Changemaker Inc. (home to Sidekick COO and The VA Studio) and creator of Scale Society and The Advisory Board, is a mentor, Fractional COO  and growth strategist. She specializes in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainably scalable, and powerfully profitable businesses. 

After helping local businesses thrive, and receiving accolades in her community (like the 40 Under 40 award) Sandra turned her attention to the world of online service providers, and her clients include familiar names like Chanti Zak, Tarzan Kay, and Laura Belgray.

In her (efficiently used) spare time, she teaches others how to build and grow their own 6-figure virtual assistant practices and is on a mission to create a million jobs by helping her clients and students scale their businesses.

The Great Big List of KPI's

Want more? Check these out!

Dip your toes into transformation with these resources that pack a punch, all on the house.

Get started with KPIs with this free guide that will show you what KPIs you need to track, how many is too many, how to identify trends, examples of KPIs for every area of your business.

Washup & Reset

An annual business review to get you off the “set goal, miss goal, try-same-thing-again” merry-go-round, The Wash-up shows you haw to use the lessons from this year to get the most out of next year.

4D-90 Framework

This process is designed to be completed every quarter so you always know exactly what to do to hit your goals without putting in more time, create a new offer, or adding yet another launch to your calendar.

Budget Template

Struggling to know where you're money's going and whether you can afford that new course you've been eyeing? You need a budget and this template will help.

KPI Business Dashboard

Your easy answer to "What the heck do I track?"  You'll have all of your numbers in one place, and have at-a-glance information so you always know whether you're on track to meet your goals.

Grab your Budget Template