This short checklist is packed with sales-promoting, cost-cutting, and value-driving ideas that could make 2016 the most incredible year your business has ever seen. For simplicity, we’ve broken it down into three general areas: social media, debt, and quality.
Start simple – a basic Twitter or Facebook update at the same time every week is a great way to begin.
Offer value – give your customers useful knowledge that you’re uniquely positioned to give them.
Ensure consistency – make sure you have someone in charge of creating these posts on a regular cycle, whether it’s someone in your company or an external service like Any Old Task.
Operations – How can you reorganize your expenses to minimize operational debt? Are you able to eliminate the use of credit cards this year?
Timing – If you’re considering a large expense this year, can you do it without a loan? Is delaying the expense possible if it means avoiding or minimizing debt?
Avoid the Mortgage Spiral – Avoid mortgaging or other types of liens at all costs. This begins an endless cycle of re-financing that far too many businesses have fallen victim to.
Equipment and Office Supplies – Avoid cheap equipment. You’ll likely have to throw it out and replace it before the year is out.
Your Products and Services – Consider your products and services: where can you offer more value at a higher price? What enhancements and bonuses can you offer this year?
Entertainment – Make sure you have fun, but when you do, make it count. The idea is to minimize your hours spent on entertainment, and to really go big when the time comes to maximize the lasting value of blowing off that steam.
Sandra Booker, Founder of Changemaker Inc. (home to Sidekick COO and The VA Studio) and creator of Scale Society and The Advisory Board, is a mentor, Fractional COO and growth strategist. She specializes in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainably scalable, and powerfully profitable businesses.
After helping local businesses thrive, and receiving accolades in her community (like the 40 Under 40 award) Sandra turned her attention to the world of online service providers, and her clients include familiar names like Chanti Zak, Tarzan Kay, and Laura Belgray.
In her (efficiently used) spare time, she teaches others how to build and grow their own 6-figure virtual assistant practices and is on a mission to create a million jobs by helping her clients and students scale their businesses.
Dip your toes into transformation with these resources that pack a punch, all on the house.
Get started with KPIs with this free guide that will show you what KPIs you need to track, how many is too many, how to identify trends, examples of KPIs for every area of your business.
An annual business review to get you off the “set goal, miss goal, try-same-thing-again” merry-go-round, The Wash-up shows you haw to use the lessons from this year to get the most out of next year.
This process is designed to be completed every quarter so you always know exactly what to do to hit your goals without putting in more time, create a new offer, or adding yet another launch to your calendar.
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Your easy answer to "What the heck do I track?" You'll have all of your numbers in one place, and have at-a-glance information so you always know whether you're on track to meet your goals.