Data Footprints by Generations

Where does each generation focus their attention? Despite how important this is, the answer isn’t well known. Understanding how to effectively reach your customers is vital, and should be the guiding principle behind not just where to spend your marketing dollars, but also for creating new opportunities to discover what they want, and how to be the one to  give it to them.

Here are a few of the major highlights:

If you’re primarily interested in a younger market ages 18 to 29, you’re concerned with Millenials. Surprisingly, they watch less video than other generations both on traditional television and online. While they are the heaviest online users, you’ll generally find them posting on social media than anywhere else. This is the mobile generation, mostly focused on the use of laptops and smartphones.

Generation X, ages 30 to 49, watch a bit more video but use a bit less Internet, splitting their time between traditional television and online. If you were to produce online video this is the generation most likely to appreciate it, although it’s also the generation most likely to read the eBooks you produce.

Boomers, ages 50 to 64 (or higher, depending on the model), consume more traditional television than any other generation. While they do spend time online, it will almost always be on a desktop computer. Producing text-based marketing for this generation is the least likely to get results, but a traditional marketing campaign will go far.

For more detailed statistics, click the image above to see the full infographic from Wikibon. If you’d like to know how well your business is catering to your target demographic, send us a quick email to find out more.

Meet your host

Sandra Booker, Founder of Changemaker Inc. (home to Sidekick COO and The VA Studio) and creator of Scale Society and The Advisory Board, is a mentor, Fractional COO  and growth strategist. She specializes in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainably scalable, and powerfully profitable businesses. 

After helping local businesses thrive, and receiving accolades in her community (like the 40 Under 40 award) Sandra turned her attention to the world of online service providers, and her clients include familiar names like Chanti Zak, Tarzan Kay, and Laura Belgray.

In her (efficiently used) spare time, she teaches others how to build and grow their own 6-figure virtual assistant practices and is on a mission to create a million jobs by helping her clients and students scale their businesses.

The Great Big List of KPI's

Want more? Check these out!

Dip your toes into transformation with these resources that pack a punch, all on the house.

Get started with KPIs with this free guide that will show you what KPIs you need to track, how many is too many, how to identify trends, examples of KPIs for every area of your business.

Washup & Reset

An annual business review to get you off the “set goal, miss goal, try-same-thing-again” merry-go-round, The Wash-up shows you haw to use the lessons from this year to get the most out of next year.

4D-90 Framework

This process is designed to be completed every quarter so you always know exactly what to do to hit your goals without putting in more time, create a new offer, or adding yet another launch to your calendar.

Budget Template

Struggling to know where you're money's going and whether you can afford that new course you've been eyeing? You need a budget and this template will help.

KPI Business Dashboard

Your easy answer to "What the heck do I track?"  You'll have all of your numbers in one place, and have at-a-glance information so you always know whether you're on track to meet your goals.

Grab your Budget Template