3 Pictures that will Make You a Colour Expert

Hiring a marketing expert can revolutionize your business, but what if you could become that expert yourself? Take the next few minutes looking through these three quick-reference guides to how color and fonts are used in brand images, and you might find that a lot of common marketing tasks are easier to handle than you think.

After reading through these infographics, make sure to bookmark this page for the next time you’re creating an add or building a brand image.

We start with a quick reference chart from The Logo Company which gives you a sense of what emotions are being conveyed by different colors, and which companies are using these logos right now.

Boutique in the UK expands on this by including more emotions and ways of thinking.

The most in-depth quick reference guide here is from Silicone Wristbands Direct. They include a quick summary of how different age groups respond to colors, and also a few ideas of how to make brand images work on wearable items.

Meet your host

Sandra Booker, Founder of Changemaker Inc. (home to Sidekick COO and The VA Studio) and creator of Scale Society and The Advisory Board, is a mentor, Fractional COO  and growth strategist. She specializes in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainably scalable, and powerfully profitable businesses. 

After helping local businesses thrive, and receiving accolades in her community (like the 40 Under 40 award) Sandra turned her attention to the world of online service providers, and her clients include familiar names like Chanti Zak, Tarzan Kay, and Laura Belgray.

In her (efficiently used) spare time, she teaches others how to build and grow their own 6-figure virtual assistant practices and is on a mission to create a million jobs by helping her clients and students scale their businesses.

The Great Big List of KPI's

Want more? Check these out!

Dip your toes into transformation with these resources that pack a punch, all on the house.

Get started with KPIs with this free guide that will show you what KPIs you need to track, how many is too many, how to identify trends, examples of KPIs for every area of your business.

Washup & Reset

An annual business review to get you off the “set goal, miss goal, try-same-thing-again” merry-go-round, The Wash-up shows you haw to use the lessons from this year to get the most out of next year.

4D-90 Framework

This process is designed to be completed every quarter so you always know exactly what to do to hit your goals without putting in more time, create a new offer, or adding yet another launch to your calendar.

Budget Template

Struggling to know where you're money's going and whether you can afford that new course you've been eyeing? You need a budget and this template will help.

KPI Business Dashboard

Your easy answer to "What the heck do I track?"  You'll have all of your numbers in one place, and have at-a-glance information so you always know whether you're on track to meet your goals.

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